We've found that a simple project framework helps us deliver our best, most creative work. We use this framework as a guide for all our projects, but we expect the framework to be flexible, allowing us to be agile in meeting the unique needs of each project.
Define
We always start by working closely with the client to define project goals, and then identify the specific tools that will help meet those goals. We document the requirements of the project (including a creative brief, final budget, and schedule) to serve as a baseline for the life of the project.
Design
Once we have agreed on the foundational guidelines and objectives of the project, we work out a strategy that includes art direction, content direction, and information architecture. We present these strategic and conceptual elements in an iterative cycle, working with the client to refine the design.
Build
With a design strategy agreed upon, we carry out the design fully in context to create the final product. Again, this is an iterative process in which we test and refine constantly to make sure we are meeting all the project goals.
Launch
When it's time to launch the final product, we help coordinate the practical, technical, and public details. We stay in communication with the client to help smooth the transition to real ownership.
Review
Once the final product is launched, we review the project with the client and discuss a strategy for future enhancements or related campaigns.