Bella Sera® and Bertolli® partnered in a campaign to bring users a set of great recipes with some wonderful wine pairings. The only problem is the web is littered with recipe/wine sites and they wanted to stand above the rest.
Solution
We developed an interactive microsite that would not only help users plan their evening events but would customize the recipes around the number of people attending. We were able to determine a formula that would not only give the exact quantities in the recipes but would also determine how many bottles of Bella Sera® the user should plan on purchasing for their event. The site comes complete with printable recipes and grocery lists that are fitted for the number of guests.
The site has been featured on the HGTV site as well as online and in stores for several major grocery chains. After 12 months of being on the web it continues to engage users, with a loyal audience that keeps coming back.