Ceive | Work | Black Swan Vineyards

Challenge

Black Swan Wines wanted to introduce their wines and their uniquely Australian heritage through creation of an interactive online experience that would engage users on multiple levels, with a depth that would drive users not simply to return, but also to share the experience with others.

Solution

To meet these requirements, Ceive created a bandwidth-sensitive experience that draws on heavily interactive Flash elements, as well as a low-bandwidth experience that remains visually engaging and rich in content. Ceive developed the entire visual and navigational experience of the site, from graphical elements and images to user controls, and created Help sections that guide users through each interactive experience.

The result is a content-rich, yet uncluttered interface that draws users into the story Black Swan's Australian heritage, and reinforces the unique branding of Black Swan wines.

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More About Black Swan Vineyards:

Australia's robust, remarkable land has enriched the dreams and the dedication of Australian winemakers for more than 200 years. Today, the outstanding quality and value of Australian wines, like Black Swan, are attracting converts from Perth to Paris, and challenging world-class pours from Europe to California.