Envision Homes asked Ceive to create a full identity package for the company's launch. While the principal of the company has been a very successful homebuilder for over 25 years, Envision Homes is a new venture that is seeking to carry on that success under a new identity. Crucial to that success is introducing the Envision brand to the marketplace, while communicating the foundation of quality and affordability that will continue to be the company's hallmark.
Solution
Working on a very aggressive timeline, Ceive crafted a brand identity that is centered on a simple, yet elegant logo. The central mark of the logo is the letter 'E' with a 'swoosh' element suggesting the act of envisioning. This new identity has given a material expression to the brand, communicating the company's timeless dedication to high quality construction within the financial reach of the broadest section of the market.
Ceive has also extended this identity across basic print collateral for Envision, and we are currently at work on a website and additional print collateral for various Envision projects.
More About Envision Homes:
Envision Homes is a West Coast homebuilder focused on building high quality homes that offer maximum value at a price affordable to a broad section of the new home market.