Ceive | Work | Schmidt, Bettencourt & Medeiros

Challenge

Schmidt, Bettencourt & Medeiros, a premier California CPA firm with a 60 year history, asked Ceive to help them extend their brand identity in print and online. Our challenge was to capture the essence of the firm, which defies the usual CPA stereotypes, and highlight a comfortable, yet proactive approach, while doing justice to their rich history and experience.

Solution

Ceive developed a creative strategy that included the development of a fresh brand identity and logo, a full print collateral package, and a new web presence, all carrying a consistent look and feel. We created a brand identity that is centered on a classic, yet playful logo, capturing the confident, easy manner of the firm. This identity was extended across the firm's print collateral and formed the basis for the website, which offers clients and prospective clients a wealth of information and resources in a compelling way.

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More About Schmidt, Bettencourt & Medeiros:

For more than 60 years, Schmidt, Bettencourt & Medeiros, Certified Public Accountants have been serving businesses and individuals with everything from tax planning to financial reporting issues, including auditing, business consulting, and client account services.